This trend is built around the concept that we have a huge appreciation of the past and that as previous trends have shown, we value more and more what we had before, so we look to build it into our current lives. Understanding the past enables us to move forward. Though we sometimes yearn for the past, our memories of it are actually distorted and what we are really remembering is the emotional significance we placed on that memory. Just as companies and brands want to create an emotional connection with us to improve buying probability they also want to demonstrate their past to strengthen this connection and use it to shape their future.
The colors and effects in this trend are a collection of rich, muted, pigmented colors from a warm gold to a rich purple with deep, inviting berry colors rounding off the palette. Warm, friendly and tried and tested, these gorgeous shades are inspired by the past and handcrafted products and materials. They work well together or alone and can be equally viewed as contemporary!