This trend centers around the fact that technology has given rise to what is being called a new visual generation. Over the last couple of decades, kids have grown up with images constantly in their face; from TV, technology, commercials, and more. Interestingly, this new visual culture is often described in words, but is rarely shown in pictures! This of course leads to visual overload. As always when something like this happens, a rebellion occurs and now the use of words and numeric figures is increasingly trendy. From Twitter announcing they are considering increasing the number of characters available to Tweet with, to the popularity of storytelling, poetry and rap the humble word is making a comeback..
The colors in this trend are again mid tone but utilize delicious inky blues, pencil and charcoal greys, soft browns and faded creams reminiscent of traditional parchment. Texture is also important, with the tactile element being reminiscent or the rich descriptors that words provide.