Attention Overload

Check out the Attention Overload colors below!

Losing your memory with age is an accepted reality, however it seems that more and more, we are living in a world that forgets. Whether it’s Attention overload web pgLRintentional or otherwise, we forget. And it’s not age related.

Whether it’s the individual who no longer has the ability to recall phone numbers (remember when you knew your best friends number by heart because you had to actually dial it every time you called?), companies who have almost no sense of their own history, or politicians who simply put, are thankful for the fact that voters cannot remember, or choose to forget, a whole host of transgressions from false promises and inappropriate behavior to criminality.

Has it always been this way? Yes to some extent, though it has been exacerbated by technology, the speed in which we receive and filter information, the quantity of data in all forms (audio, visual etc.) that we now receive on a daily basis. Ironically, this technological input may in turn lead to memory loss in older age – of course we turn to technical and pharmaceutical solutions to help.

“Remembering” or preserving the here and now – also now known as “Life Caching” - is a huge trend (one that is worth around $2.5 billion). The old fashioned methods of scrapbooking and journaling, are both big trends that are born from the need to remember as well as last year’s trend for nostalgia. The more technological version is down/up loading everything from pictures and videos to emails and text messages. Either way, we are preserving our memories in our own way.

In the here and now (no pun intended) our attention spans are severely reduced and are even measured in nano seconds. Whether it’s loss or reduced capacity for memory, in this environment, memory is power. In fact, attention is power and is worth a lot of money in today’s society.

The youngest generations, Millenials and Gen-Z-ers, are growing up surrounded by an abundance of images – both visual and textual – and even the older generations are being affected. Only what we deem relevant is important and saved. At least in the short term.

Of course, making yourself heard is now the challenge. There are many different media in which to celebrate your voice, but being heard can be a challenge. In business we see this even more clearly. Loud, clever, funny, unusual, colorful, multi-dimensional can all be effective, but now we also have to account for location, the type of device we are sending/receiving the message on, situation, mood, emotion and ability to adapt and personalize the message.

The software and technical capability to support the battle for people’s attention has ensure that we can get customized and relevant messaging – and the work on this is only at the beginning. 

Check out the Attention Overload colors (the screen simply doesn't do them justice - get a free set of color trends) that are an exciting mix of clashing, jarring brights with textures, multi-component looks and more!

 

PLSF20040
PLSF50180
PLFS91169
PLFS91169
PRSF94199
SRSF10753
PLSS10754
PLFL91847
PRMF91815
PLMF91843
URWL91850
PRMF92492
PRMF91817
PRSL92476
PRFM91777
PRMF91814
PLRS92473
PRSF93612
PLMF91281
PRMS90918
PLFL92685
PRSF10729
ERFM10617
PLFF10236
PRSF93612
PRSF92880
PRRS90674
PRSL31424
PRRL10519
PRSF95885
PRRS90674
PRMF91814
PRMS92390
SRSF96612
SRSF96613
SLSL96614
SLSL96615
SLSL96616
SRSF96611
PRSL31424
PRRS90674
SRSF10753
SRSF10753
PRSF93612
PRML96927
ERFM10617
PLSF 94197
PLSF94856
PLFL21454
PRSS91826
PLSF95290
PLSF95287
URSF95297
PRSF93989
PLSF93451
URSF20479
PLFL20617
PRSS93569
PRSF93989
PRSS20996
PLRS92140
PLSF93451
URSF20479
PLBF20827
PLRS93383
PLFL21072
PRMS93469
PLMF93575
PLMS91695
PLMS93176
PLMS93175
PLRS93329
PRSS93569
PLRS93383
PLMS91695
PLSF95287
PLSF94856
PLFL21072
PRSF93989
PLRF21537
PLMS91695
URWL91778
PLSS20366PT
PRFS22134
PLFL91779
PLRS93383
URSF20479
PLSF20237
PLSF20076
PLSF20053
PLSF20070
PLSF20293
PLSF20064
PLSF20309
PLSF20278
PLSF20122
PLSF20027
PLSF20150
PLSF20009
PLSF20034